Helping athletes achieve peak performance is an aspect of a sporting lifestyle that Adidas is no stranger to. Adidas has a mission to be the global leader in the sporting goods industry with brands built on a passion for sports. Founded in 1949, the company began its journey with soccer boots and footwear and branched out to numerous sports all around the world. These sports include everything from running and snowboarding to swimming and soccer. The company has committed to strengthening brands and products to embrace change with the ever-growing consumer. Within the Adidas Group lie other leading retailers like Reebok, TaylorMade Golf, Rockport, and Five Ten. The famous logo, the 3-Stripes mark, can easily be seen on Adidas products, reminding the customer of the commitment Adidas has as a global organization to be socially and environmentally responsible. Improving the quality of the equipment athletes depend on lets Adidas improve competitive positions, offering the most innovative technology in the sports world today. Athletes aren?t the only ones that can benefit from Adidas products. Athletic shoes, apparel, swisuits and eyewear all let people everywhere with all different skill sets achieve their peak performance. Athletes and beginners all over the world choose Adidas for the wide variety of equipment, cutting-edge innovation and commitment to excellence.