Bala believes beautiful, functional fitness equipment will change the way you move. Because they understand that your life includes exercise but is not exclusively defined by it. The inception of Bala began on a napkin in 2018. This idea would eventually become: Bala Bangles. Founders Natalie and Max were tired of all the lookalike brands on the market and set out to create fitness products that were not only functional but also fashionable. “We’re here to take the work out of working out. To empower everyone to move; through creativity and self-expression.” As firm believers that design alone can inspire movement, they built Bala on the idea that playtime is here to stay.