YogaOutlet Launches New Name and Logo: Everyday Yoga
(San Jose, CA) - YogaOutlet turns 10 next year, but before reaching that milestone, the fast-growing, multi-branded online yoga retailer has changed its name to Everyday Yoga. Beginning September 23rd, the retailer will redirect all traffic to everydayyoga.com as its new home on the web. The change includes a complete rebrand and logo update to align with the holistic philosophy around Everyday Yoga’s mission to offer everything a yogi needs to support his or her journey. Additional major enhancements and updates are planned for 2022 to further elevate the brand.
“To prepare ourselves for even greater success ahead, we are adopting one of the basic principles of yoga...root to rise,” said Pik-Chu Wong, President of Everyday Yoga. “This name change to Everyday Yoga anchors us to our roots, and it also elevates us beyond offering everything a yogi needs but also fuses this notion of yoga and wellness as part of our everyday lives.”
Everyday Yoga will expand their assortment of products and brands to carry an even broader selection of yoga and athleisure brands in the coming months ahead. “Our need to center and ground goes beyond a yoga class, and wellness doesn’t need to be confined within the four corners of our yoga mat. Yoga is a lifestyle that helps us grow and live well. Renaming YogaOutlet to Everyday Yoga positions the brand beyond the retail ‘box’ recognizing that we need wellness every day and not just at a Tuesday 6pm class,” Wong stated.
YogaOutlet first launched in 2012 and has grown to be one of the leading multi-branded online yoga retailers in the U.S. The site was selected as an Internet Retailer Hot 100 winner in 2016. The core characteristics that millions of YogaOutlet customers have grown to love, like top-notch customer service, great prices, broad product selection and the careful curation of yoga brands, will continue and be expanded further under the new vision.
“We have reflected on our amazing journey so far and enjoyed our decade of success,” added Wong. “This rebrand prepares us to better serve our customers and the yoga community in the decades to come.”
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